WW Digital Color Revenues Forecast to Reach $121 Billion by 2008

Hanover, MA - I.T. Strategies forecasts that worldwide ink jet (both narrow and wide format) and color electrophotography (EP) together generated revenues from sales of hardware, media and chemistry of $71 billion in 2003. By 2008, total digital color revenues are forecast to reach more than $121 billion, a CAGR of 11%. Chemistry (ink and toner) with revenues of almost $33 billion made up almost half of all revenues in 2003. By 2008, revenues from chemistry are expected to be almost $68 billion, representing about 56% of the market. Hardware revenues will drop from 35% ($24.7 billion) in 2003, to 20% ($23.6 billion) in 2008, reflecting the continuing rapid decline in hardware pricing.

Total Digital Color Market: Ink Jet vs. EP
In 2003, ink jet revenues made up just over 50% of total digital color revenues. By 2008, the percentage is expected to drop to 46% as color EP grows by taking more share from monochrome EP printer and copier applications. EP revenue is expected to continue to be the largest revenue driver in the digital color printing market. This reflects the effect of page volume increases and the corresponding increases in media and chemistry revenues as monochrome laser printers and copiers are replaced by color laser printers and MFP products.

According to Mark Hanley, President of I.T. Strategies, �The growth in the color market is faster than I.T. Strategies had anticipated in earlier forecasts primarily due to acceleration in acquisitions of low-cost, color EP desktop printers. This acceleration has benefited in particular HP, Canon, Konica Minolta, Okidata, and other leading desktop color laser vendors.

I.T. Strategies, Inc. is an established research and consultancy firm dedicated to serving companies in emerging digital printing markets. The company delivers intelligent data, analysis, strategy, and implementation practices to vendors in the digital printing industry around the world. From offices in Boston and Tokyo, I.T. Strategies conducts and delivers research data, offers interpretation and advice, identifies specific opportunities, and helps organizations implement these strategies to achieve effective solutions. Please visit I.T. Strategies� Info Store where we offer reports, studies and forecasts that are available for purchase.

I.T. Strategies, Inc.
Phone: 781 826 0200
E-Mail: williams@it-strategies.com
Website URL: www.it-strategies.com


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