Real Digital Media Names New Vice President of Sales

Real Digital Media (RDM), a leading provider of next generation digital signage technology for point of purchase marketing and promotions, today announced the formal appointment of Martin Hespeler as its new Vice President of Sales.

As of November 15th, 2004, Hespeler has assumed sales leadership responsibilities, joining an executive team that includes Chief Executive Officer Ken Goldberg, President Mike Baron, and Vice President of System Sales and Product Development Dale Johnson. Hespeler will be responsible for providing sales leadership to the company's operations in North America.

"Over the past year, RDM has moved rapidly to position ourselves as a leader in the digital signage market�, said Ken Goldberg, RDM's CEO. �Martin represents a key addition to align these efforts to best meet the needs of our customers with our NEOCAST product line."

Prior to RDM, Martin Hespeler was employed by Lawson Software (Nasdaq: LWSN) as a Major Account Executive focused on Merchandising, Promotions, Analytics and Supply Chain solutions. Previously, Martin served as the Director of Professional Services for Omron Systems, followed by Director of Eastern Sales and Major Account Executive for Tomax, a partly owned company of Oracle (Nasdaq: ORCL).

About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage technology for point of purchase marketing and promotions. Founded in 2002, our family of digital media products manage, deliver and play content in a wide range of digital formats at point of purchase locations. With RDM, programming can be customized across entire signage networks, down to individual screens, providing ultimate flexibility in reaching customers with your targeted messaging. To find out more, visit http://www.realdigitalmedia.com/.

Real Digital Media
1605 Main Street, Suite 1100
Sarasota, Florida 34236
Phone: 513-478-7818
E-Mail: d.dyer@realdigitalmedia.com
Website URL: www.realdigitalmedia.com


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