Hybrid EMC/ Billboards: Combining the Best of Print and Electronic Displays on a Single Billboard
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Hybrid EMC/ Billboards: Combining the Best of Print and Electronic Displays on a Single Billboard

While most outdoor media companies are taking the plunge to add electronic billboards, it is in no way seen as a replacement of the existing print billboard set ups. It is seen more as a compliment to print, each having certain strengths that reinforce each other's advertising potential.

By Louis Brill

In the world of Outdoor Advertising, print billboards have evolved into their electronic counterparts which are now appearing with regularity along many major highways throughout the United States. A recent signindustry.com article Electronic LED Billboards: The New Voice of Business noted an estimated national billboard inventory of approximately 200 electronic outdoor displays.

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