March 20 2010 - Welcome to the Digital Signage Category. Because you eliminate the need to print and distribute static information every time you change your message or campaign, you save on printing costs and processing time with electronic signs. What you will have is instant up to date programming with informative and entertaining content. Digital signage has the stopping power to get your customers' attention. Once you have commanded their attention, you have an opportunity to influence their buying decisions. These types of electronic signs can be controlled by a computer and have endless possibilities as to their outcomes. Digital signage and electronic signs replace the point of purchase displays of the past. We continually add articles to this section, so be sure to check back often. If you'd like to suggest an article or write one for this category, please e-mail us here and let us know.
The Care and Feeding of Digital Displays
As message formats evolve into more disparate media platforms including electronic billboards, LCD displays, cell phones and computers, so must the content conform to each platform.
Public Communications in Transit Circles: High-Tech Signage Meets Public Transportation
In modernizing public transportation passenger vehicle arrival and destination alert systems, public transit's bag of tools include LCD & LED displays, the Internet, GPS triangulation and predictive arrival software, all designed to put your commuting mind at ease.
A Look at the Costs of Digital Signage Networks and Content
Find out how to get a handle on the costs associated with deploying a digital signage network to make sure you consider known obstacles to prevent you from being caught on the wrong side of the budget curve.
Creative Realities and Radio Shack's Store One
Have you ever met a store that is perhaps smart enough to have a personalized conversation with you on its own - without the help of employees? Experience the 'sales concierge' for a flagship Radio Shack Store.
Corporate Lobbies: The New Landscape of Digital Signage
In recent times through digital signage, culture and corporate branding have gained equal value as a premium opportunity to connect anchor tenants with their building visitors.
Digital Billboards Ho!
In the 1840s, it was wagons ho and west to the new frontier. Thousands of people staked their fortune, their family and their future on the uncharted territories of westward expansion. Today, digital billboards are staking out new territories across the US of A.
Cashing in on Digital Signage Opportunities
Are you comfortable speaking the language of digital signage? Get your questions answered by an industry leading digital signage firm and begin selling today.
Snapshot of the Sign Industry 3rd Quarter 2008
For SignIndustry.com’s annual ‘pulse taking’ of the state of the sign industry, we peeked and probed into various facets of the industry to get an idea of the state of our trade before going into 2009.
Showing Off Digital Signage Through Touch Technology
The fine art of digital signage is evolving to new heights, offering customers convenient options while giving sign shops multiple opportunities to take larger bites of the sign market pie. Learn how touch technology is being used in surprising new formats.
It Costs How Much? Determining What It Costs to Sell Your Signs the Right Way.
Pricing your products or services sold is determined first by costing. Do you have any idea of what it costs to sell a sign or banner? For that matter, what does it cost to open the doors to your sign business each day? Pertinent questions that will influence your pricing.
G2 Electronic Signage: Lasers, Fiber Optics and LCDs Form New Second Generation Sign Technologies
Two new sign technologies highlighted are a laser rear-projection display system and a modified LCD screen system that can be tiled together to make large format LCD screens 'as big as you want them.' See what you can do now.
Finding a Way: Technology Meets Hotel Wayfinding
Wayfinding signs, at least those used to direct hotel guests to various seminar rooms, were usually either a chalkboard or a felt board sign with letters stuck on them. Today, with new technology available for wayfinding signs, businesses are taking advantage of more efficient signage to direct customers.
Airports: A B to B Advertising Mecca
Considered one of the most highly desirable ad locations anywhere, airports attract the most dominant business to business advertisers.
Digital Signage Glossary of Terms
With the constant whirling of words and terms flying around the quagmire and overlap in the digital signage industry, it is no doubt that you need to pull out a trusty play card from time to time for each segment of this industry. This is needed just to determine what everyone is talking about. This Glossary for the Electronic Digital Signage arena should help your linguistics and comprehension while navigating this segment of the industry.
Mainstreaming Digital Electronic Signage With Metric Optimization Software
Trying to determine when ads are at their most effective point is the golden ring many have been searching for in the advertising through digital electronic signage.
Digital Signage and Brand-building
Digital Signage is not just a new “better than static signage” display capability that exploits the inherent economies and flexibility of “digital”, but is a dramatic shift in the business communications that underpins retailing.
Unlocking the Psychology of Signage
Successful sign making depends on effective visual communication. Understanding how consumers relate to signage, then, is key to helping your customers unlock the door to greater revenues.
More Choices: Looking at the New Faces of Digital Display Technology
In this Part I of a series that examines the newest technology available for digital signage, as well as the improvements made to existing technologies, we will explore some of the general, cutting edge advances made in this segment of our industry.
The Digital Signage Business Continuum: 'More than broadcasting or publishing on steroids'
The digital signage continuum seeks to reduce messaging cost (creative, production, fulfillment and display), increase messaging success, improve organizational alignment around branding messages, accelerate “speed to display” (therein also driving out process costs) and improve display compliance.
Planning Your Digital Signage Network
A digital signage project follows a structure similar to other application systems projects. The focus on revenue and other stakeholder benefits however, add additional important dimensions to a typical system development life cycle, signage project or merchandising initiative.
Rent, Lease or Finance Your Sign Equipment
Find the right answer to the question of whether your sign business should rent, lease or own the equipment used in your operations. Few sign professionals are able to accept the fact that there is no one right answer that fits everyone or every situtation.
Ad Agency Jungle Drums Sounding Louder on Digital Signage --- TV ad spending being challenged.
Insight into the changing landscape of media buying, from the buyers of advertising
Digital Signage Summit held April 26-27, 2005 in New York Deepens Supply, Content and Core Value discussions
When over 200 digital display operators, suppliers and ad agencies met at the Digital Signage Summit, produced by the Strategy Institute in New York April 26-27, 2005 the focus was on 'achieving organizational goals with proof-of-success or a budget-cut, in creating customer preference and actions.'
Dynamic Digital Signage - The New Age of Advertising
Dynamic Digital Signage has emerged as the “Next Killer Application” for the new generation of sign technology in the advertising industry. A digital signage system, which is usually composed of a server or PC, a monitor or TV and software, is capable of delivering full-screen, full-color content to multiple locations. Cost of implementation has been reduced significantly over the past two years, making it possible for Digital Signage to be in the mainstream marketplace. This is evidenced by the extensive usage of digital signage at airports, museums and shopping centers. The growth rate is projected to increase significantly in the next few years as the technology matures.
Soaring Profits from Glistening Gateways
Airports are bustling with opportunities as architects bring sign builders into the design process to capitalize on 21st century trends.
Stadium & Arena Signage: Sporting New Signs to Level Advertising on the Playing Field
As sport fans settle in at their favorite stadiums and arenas, they are apt to notice lots of new signage around the facility, alerting them not only to the advertising for beer & BMWs, but also keeping them informed about other games in play around the country, and as well occasional sports trivia useful as party chatter.
Lessons Offered By New York Subway Digital Signage Network
The 80-display New York subway entrance digital signage network offers some valuable lessons to digital signage users and suppliers as it celebrates its first birthday.
TOYS 'R US: Toys with Digital Signage
The Center of the Toy Universe can be found in Times Square and it's operated by Toys 'R Us. With 110,000 square feet of various toy shopping zones, all aligned within three floors of merchandising space, the toy universe is a vast space.
Digital Signage Transforms In-Store Advertising
Welcome to the future of advertising a future that could reinvigorate a medium beset by splintered audiences, too many messages and continually escalating costs.
Electronic Signage Hits High Gear at Digital Retailing Expo
The future and direction of electronic signage was clear at the Digital Retailing Expo held in San Francisco Oct 11-12, 2004.
Movie Theaters and the Art of Electronic Signage
Modern multiplex movie theaters generate huge audiences who visit the theaters for their continuing film fix. As these audiences circulate from box office to auditorium, much of the audience's visitor experience is guided by signs alerting theater guests to everything from ticket prices to directions to the auditorium.
Electronic Digital Sign Technology: The Future is Here
With new technology providing advanced methods for attracting customers, more and more advertisers are turning to digital signage to satisfy their needs.
Digital Signage...from concept to customer connectivity: dynamic signage on the move
Stay up to speed with the changes in electronic digital signage applications.
The Many Advantages of Plasma Display Signage
When it comes to indoor displays, plasma is one of the most versatile media available today. The content for plasma displays is easy to create and manage, especially with a solid software program.
Digital Signage: Retail Electronic Signage is the New Poster Boy of Advertising
The domain of electronic signage has been part of sign design for several years and is just beginning to emerge as its own market niche for retail advertising.
Signage in Motion
Signs are moving from static banners to dynamic displays. Find out what retailers are looking for in the 21st century.
